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Der Sinn dahinter erschließt sich mir nicht
Zielgruppe, generelle Beliebtheit etc. Aus 2019:
In cost per point of demo ratings, these were the numbers FOX was charging for some different shows, Masked Singer was $2,500; Simpsons was $2,300; Empire was $2,250; Prodigal Son was $1,925 and Smackdown was $1,100. So the value for selling advertising is about half of a regular TV show, if the ratings of the two shows are identical. That’s actually an improvement for wrestling but it still means for ad value Smackdown really has to double the audience in the desired demos of other programming to be an advertising success.